Imaginal Web Design LLC-Expert Vision-Exceptional Solutions

Expert Web Design

An effectively designed website can contribute to your bottom line by increasing public awareness of your company, improving customer service, providing answers to questions, saving your time and effort, providing you with a new eCommerce marketplace, and much more.

We know that no two clients have the same needs. Every project is personally crafted to meet the unique needs of each client and contains some or all of the following phases:

  • Consultation: The website design process begins with a free consultation to establish your needs and focus on concept from the start. We consider what you may have already prepared and visualized and the expectations you may have for your website.
  • Project Definition: The Project Definition phase involves information gathering. It explores the Who, What, Where, When and Whys of your concept, and the purpose, target audience, and market of your site. Here is where we establish the goals and objectives and scope of the project and decide and agree upon a plan of approach. You'll want to consider to what level of functionality you want to take your project, from static web pages, to full eCommerce potential. We help you with the selection and registration of your "domain name" and assist you with getting hosting services set up.
  • Site Structure Development: This phase examines the structure of your site from a content-view, site-view, page-view and user-view. We sort through existing content and define what parts will be kept, revised or thrown away. Then we determine content how to logically organize it to appeal to your target audience. We construct the structural and navigational architecture focusing on best practices for usability.
  • Visual Interface Design: Here is where navigation, functionality, and graphic design elements such as color harmony, typography, layout and alignment are explored - your site's "look and feel". We begin brainstorming visual solutions that directly function to meet site objectives already defined by this point.
  • Build and Integrate: This phase involves the final steps of putting all of the pieces of your site together to make it work. This where we begin performing quality assurance testing.
  • Launch: We are ready for your site to go online! We assemble all production documentation, and optimize your pages for search engine web crawlers and submit your site to all of the major search engines. We also provide options for monitoring and analyzing the traffic visiting your site, and for maintenance, tweaks and upgrades as things evolve. We then enter into the ongoing maintenance phase, and schedule upgrades.

Please review our Web Design Project Process, it contains much more detail.

Since every website we design is crafted exclusively for each client, we do not have cookie cutter prices. During the Consultation phase of the design process, we gather all the information needed to give you a quote for your project. If, at this point, you decide to move forward, you will be getting a very competitive price for your project because of our low overhead. We specialize in building custom websites that best fit your needs. With this comes a focused design approach that warrants further understanding. Please read more about our web development approach and philosophy

Web Design services include helping you with registering your domain name and getting your site hosted on secure, robust servers. Basic design includes Search Engine Optimization (SEO) and submission. There are various levels of sophistication, from a basic informational website advertising your business, up to online eCommerce. Follow-up maintenance and upgrade services are also available.

All pages on this website, and on all websites we build, conform to World Wide Web Consortium quality standards. Valid XHTML 1.0 Strict

If you're curious about what we can do to help you with a special project, please contact us for more information.


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We used Imaginal Web Design for major programming improvements of appearance, layout of information and functionality. Our Web Site has never looked or worked better than after Imaginal's magic touch. Jon provided creative yet straightforward method to search though thousands of items in our inventory.
- Todd Bush
Owner: bushphoto.com
Banner Elk, NC

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